Fishadelphia
Membership Strategy | Surveys & Analytics | Food & Beverage
About the Client
Fishadelphia is a community-supported fishery that brings fresh, local seafood to Philadelphia’s diverse communities. They offer a tiered seafood subscription service with five different membership levels: Market Rate, Community & Neighborhood Rates, and Supporter & Sustainer Rates. Supporters and sustainers pay above market rate for the same seafood to subsidize the shares community and neighborhood members receive.
The Project
Challenge: Fishadelphia's subscription model was unprofitable because of a lack of support and sustainer subscriptions
Goal: The SIC team sought to develop:
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Increase supporter and sustainer membership levels using analysis of past survey data and new survey design and analysis
Diversify Fishadelphia’s revenue streams using secondary research/case studies
Deliverables
A matrix of potential promoting events to increase revenue streams supported by real-life case studies
Evaluated their current business model, specifically logistics and product offering, and crafted recommendations to improve efficiency and reach
Compiled a list of potential corporate donors to increase sign-ups in higher membership tiers