Fundraising Strategy | Primary Market Research | Sustainability
About the Client
In 1948, Sam Morris (“the father of agricultural land preservation in the United States”) purchased Lundale Farm. Today, it is a community of regenerative farmers enhancing the ecology, health, and diversity of the land. They connect regenerative farmers with leases from landowners, offer educational opportunities on sustainability, and manage other land owners’ properties who are leasing land for food production.
Challenge: After Covid-19, Lundale Farm was experiencing a $150K revenue gap.
Goal: The SIC team sought to develop:
A business plan related to online and on-farm opportunities to fundraise
Recommendations of online platforms to deliver educational content to Lundale's various stakeholders
Recommendations to improve organizational storytelling through website, branding, and language.
Analyzed potential digital marketing strategies for Lundale.
Brainstormed potential educational strategies accounting for post-COVID era changes and browsing habits.
Created structured fundraising frameworks for Lundale.