Mayani
Market Analysis | Go-to-Market Strategy | Fundraising Strategy & Modelling
About the Client
When Mayani was founded to combat the realities of Philippine agriculture. The country's food system depends on nearly 10 million smallholder farmers, yet the average farmer is 58 years old, with few younger generations choosing to continue farming. At the same time, farmers and fisherfolk remain among the poorest sectors of society, while a fragmented, opaque supply chain leaves them with limited bargaining power and unfair access to markets. Mayani's mission is to change this through technology, direct engagement, and a commitment to equity, providing smallholders with fair market access, financing, and agricultural inputs to improve livelihoods, strengthen food security, and ensure those who feed the nation can also share in its prosperity.
The Project
Challenge: Mayani sought to introduce different high-value agricultural products in international markets to improve the earnings of smallholder farmers
Goal: The SIC team sought to develop:
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Identify the highest-value agricultural products with the strongest export potential.
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Evaluate downstream industries and use cases to prioritize commercial opportunities.
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Develop a comprehensive go-to-market strategy targeting international buyers, suppliers, and strategic partners.
Deliverables
Analysis of high-growth agricultural products with the greatest export potential.
International market assessment for the clean beauty and health supplement industries.
Go-to-market strategy with international regulatory requirements and quality standards.
Assessment of international funding opportunities to support nonprofit and farmer-focused initiatives.
Financial modeling to quantify carbon credit revenue opportunities for smallholder farmers.