CURIO & GIRL SCOUTS
CURiO is a platform in the prestige bath, body and home fragrance market that was founded by two female entrepreneurs, making empowering girls in the science and business fields a priority of the company.
GSUSA builds girls of courage, confidence, and character, who make the world a better place through group activities centered around leadership and community development.
PROJECT SCOPE AND DELIVERABLES
1.Created a new product and badge centered around STEM and entrepreneurship, embodying the synergy between the two partners
2.Established a mentorship program involving CURiO employees and GSUSA alumnae
3.Outlined distinct marketing responsibilities of each partner in introducing and reinforcing the joint campaign
We had multiple conversations with each client in order to first determine their values, goals and business constraints. We then researched and analyzed different fragrance brands under CURiO's name and also assed attributes of socially-conscious consumers.
Through surveys and secondary research, we engaged in product development and brand refinement.