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BLUE DOOR GROUP

BDG offers interactive trainings focused on in-depth participatory skills development for trainers, facilitators, supervisors, educators, organizers, and anyone who seeks to incorporate more interaction and participant-centered approaches into the work that they do.

PROJECT SCOPE AND DELIVERABLES

Our final deliverable was a marketing plan detailing whom BDG should target and how they should target to achieve their two-pronged goal of developing a more financially sustainable and socially impact client mix.

COMPETITIVE LANDSCAPING

We analyzed the client engagement pipeline (from a high level, financial perspective and a qualitative perspective) and performed competitive landscaping to assess the efficacy of their current sourcing methodology.

MARKETING STRATEGY

We then developed a framework that BDG could use to identify prospective clients and applied that framework to examine industries that would be relevant for BDG to target. From there, we detailed a marketing plan of steps BDG could take to better reach their target audiences.

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EMILY HE

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CARL-OSCAR GUSTAFSON

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AKANKSHA SANTDASANI

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NISHITA JAIN